
Skincare brand
20.6% → 36.0%
of store revenue coming from email
Klaviyo, monthly reporting period before vs. after the rebuild
A full rebuild of flows, campaigns and segmentation. Email revenue grew 3.7× over a period in which the store itself grew 2.1×.
- Email revenue
- 3.7×
- Flow revenue
- 4.2×
- Campaign revenue
- 3.0×
- Store revenue, same period
- 2.1×


















