Case study · Supplement brand
More than doubling revenue per recipient for a supplement brand
2.4×
revenue per recipient
Klaviyo, monthly reporting period before vs. after
Where things stood
Campaigns carried 81% of email and SMS revenue; flows contributed 19%.
With that split, most of the revenue depended on the next send going out.
What we did
- Lifecycle flows
- Built out the welcome series, post-purchase and win-back flows.
- Campaigns
- Planned and ran a consistent campaign calendar.
- Segmentation and deliverability
- Tightened who receives what, and improved inbox placement.
The result
Revenue per recipient rose 2.4×, so each send earned more than twice as much.
Flow revenue grew 3.3× while total store revenue grew 1.8×, taking flows from 18.9% to 32.8% of email and SMS revenue.
- Revenue per recipient
- 2.4×
- Flow revenue
- 3.3×
- Flows' share of email revenue
- 18.9% → 32.8%
- Store revenue, same period
- 1.8×
Let’s look at your email setup
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