Case study · Skincare brand
Rebuilding retention for a skincare brand
20.6% → 36.0%
of store revenue coming from email
Klaviyo, monthly reporting period before vs. after the rebuild
Where things stood
Email accounted for 20.6% of the store's revenue, split roughly evenly between flows and campaigns.
What we did
- Automation flows
- Rebuilt the automated flows across the customer lifecycle.
- Campaign calendar
- Planned and ran a regular campaign calendar.
- Segmentation and deliverability
- Reworked list segmentation and improved deliverability.
The result
Email went from 20.6% to 36.0% of total store revenue.
Email revenue grew 3.7× while the store as a whole grew 2.1×, so the gain came from email doing more of the selling and not only from a bigger store. Flow revenue grew 4.2× and campaign revenue 3.0×.
- Email revenue
- 3.7×
- Flow revenue
- 4.2×
- Campaign revenue
- 3.0×
- Store revenue, same period
- 2.1×
Let’s look at your email setup
Tell us about your brand and what you'd like to improve.